auf wiedersehen? —

Struggling for survival, SoundCloud closes San Francisco, London offices

Audio startup has lost over $150M from 2010 through 2015.

Alexander Ljung, co-founder of SoundCloud, will step aside as CEO.
Enlarge / Alexander Ljung, co-founder of SoundCloud, will step aside as CEO.
David Paul Morris/Bloomberg via Getty Images

SoundCloud announced Thursday that it would be closing its San Francisco and London offices—firing 173 employees, or around 40 percent of its staff.

The Berlin-based company has been struggling for years: it reported losses of more than €51 million ($58.1 million) in 2015—losses that have steadily grown since 2010.

In January 2017 financial statements, the company said the losses "give rise to a material uncertainty about the Group's ability to continue as a going concern."

As Ars reported nearly 18 months ago, the audio social network has been the darling of independent producers and DJs worldwide who use it to share and comment on each other’s work. But like some startups, it has struggled to turn its massive user base into meaningful revenue. As a "freemium" service, most people use the site without paying.

“By reducing our costs and continuing our revenue growth, we’re on our path to profitability and in control of SoundCloud’s independent future,” Alex Ljung, the company’s CEO, said in a Thursday blog post.

Channel Ars Technica